Dot Red Interview with Saks Afridi: Elsewhere In A Negative Mirror

We joined Vellum LA’s featured artists @ Saks_ to discuss his work from their exhibition “Elsewhere is a Negative Mirror” at LA Art Show.  We also talked about his personal source of creative work and what’s on the horizon for him!

Saks Afridi is an art-based Creative Director with 20 years of US and global experience. He’s the proud recipient of 2 Gold Cannes Lions, 3 D&AD, 2 One Show pencils and a UN Award for Peace and Understanding. 

He is a Group Creative Director at Merkley + Partners. He has overseen the marketing work for Mercedes-Benz, Smart Car, White Castle and Tic Tac to name a few. During his time at Merkley, he has helped pitch and win multiple clients. He and his partner, Eddie Van Bloem, currently oversee all creative on White Castle, Vanda Pharmaceuticals and Florida’s Natural.

Prior to Merkley, Saks was a Creative Director at TBWA\RAAD in Dubai. He headed the regional creative work for Nissan Motors, Mars Foods (Galaxy, Twix and Pedigree dog food), Axiom Telecom and MTV.

His work exists in a genre he terms ‘Sci-Fi Sufism’, which is about discovering galaxies and worlds within yourself. He makes art objects in multiple mediums and draws inspiration from Sufi poetry, Afrofuturism, South Asian folklore, Islamic mythology, Science Fiction, Architecture, and Calligraphy.